LLYC acquires Lambert Global, triples its size in the U.S.

LLYC, a global Corporate Affairs and Marketing consulting firm, has announced the largest acquisition in its history: Lambert Global, a strategic communications firm that specializes in public relations, investor relations, and integrated marketing.

LLYC Marketing consulting

The acquisition is expected to result in revenues of $35.1 million and EBITDA of $9.7 million for LLYC USA. LLYC is acquiring an initial 70 percent stake in the company for a price based on EBITDA performance in the next two years. There has been a payment of $18.2 million of the final price in advance.

The deal will triple LLYC’s size in the U.S., where it will become its second largest market after Spain, and position it as a relevant player in the world’s biggest market. LLYC will leverage a team of nearly 130 professionals across the country to offer products and services based on creativity, influence, and innovation.

“LLYC has been operating in the United States for ten years and has always considered it a crucial growth market,” said Alejandro Romero, Partner and Global CEO of LLYC. “With the acquisition of Lambert, the company has taken a significant step towards becoming a leading consulting firm in the country. This acquisition expands LLYC’s presence from coast to coast. Lambert is a perfect partner, and its integrated communications platform is an ideal fit for LLYC’s philosophy, enabling the company to make the quantitative leap it has been seeking.”

Lambert Global, founded in 1998, has enjoyed 25 years of uninterrupted growth and pioneered the integrated PR and IR agency model. All Lambert partners will join LLYC, including Chairman and CEO Jeff Lambert, who is also Global Chair of PROI Worldwide, and President Mike Houston, who previously led Lambert’s largest practice in Investor Relations and Capital Markets.

The deal is part of LLYC’s plan to double in size over the next three years through selective acquisitions of companies operating in key areas or strategic markets. Lambert represents LLYC’s third and largest U.S. acquisition, following EDF Communications (2015) and BAM (2023).

LLYC operates from 21 locations in 12 countries worldwide and is considered one of the leading global communications companies, according to PR Week and PRovoke rankings. Last year, operating revenues grew by 14% to €83.1 million.

Francisco Sánchez-Rivas, Chairman of the LLYC Board of Directors and Head of M&A, congratulated both teams on the deal completion and pointed out that, ”José Antonio Llorente’s vision, LLYC’s founder, who recently passed away, included the U.S. market and Lambert specifically as key elements in the LLYC growth strategy. He would be very proud of this milestone.”

“I founded Lambert as the first integrated PR and IR firm, and we applied this shareholder-value approach to our clients and their campaigns to drive differentiation and growth for 25 straight years,” said Jeffrey Lambert, founder, Chairman and CEO. “As we expanded through acquisitions into new geographies and broader marketing services, and through innovations like shareholder loyalty platform TiiCKER, we were looking for the next peak to ascend and found it with LLYC, an international player and public company with the same entrepreneurial roots, underdog mentality, and tenacious will to win.

“We’ve partnered with a like-minded agency that shares our commitment to business impact, aggressive growth plans in digital and M&A, and aim for market leadership in every country and community we serve. It’s a puzzle-piece fit with our capital markets strength and their prominence in Latin America, and together, we will bring our clients an expanded range of marketing, communications, and investor relations resources, all with the same great level of service and business understanding they have come to expect from Lambert. We will also jointly create more opportunities for our teams,” concluded Lambert.

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