PARIS, FRANCE: Le Nouveau Bélier, a leading retail advertising strategy consultancy, is joining Dékuple Group, a European player in data marketing. The alliance will create a unique global support offer for retail players, combining Dékuple Group’s data-driven skills with Le Nouveau Bélier’s branding and advertising expertise.
The retail marketing sector is expanding rapidly and undergoing major changes. Retailers need to constantly rethink their marketing strategies, leveraging digital and data technologies. The alliance between Le Nouveau Bélier and Dékuple Group will give retail marketers access to a wider range of services and solutions, as well as a deeper understanding of the latest trends and challenges in the retail sector.
The two companies are expected to develop new and innovative marketing strategies for retailers by combining their expertise in data marketing, branding and advertising. This will help retailers create more personalized and effective campaigns that reach their target audiences through the right channels.
Overall, the alliance between Le Nouveau Bélier and Dékuple Group is a positive development for retail marketers, giving them access to a wider range of services and solutions, as well as a deeper understanding of the latest trends and challenges in the retail sector.