SYDNEY, AUSTRALIA: Tinybeans Group Limited (ASX: TNY), the parent company of the popular family photo-sharing app Tinybeans, has announced the appointment of Zsofi Paterson as its new Chief Executive Officer (CEO), effective 17 July 2023.

Ms Paterson is an experienced scale-up CEO with a strong track record in building and leading high-performing teams to drive revenue, earnings and brand growth in digital subscription and digital revenue businesses in the USA, Australia and other key international markets.

Most recently, Ms Paterson was the CEO of Loup, a portfolio of digital health and wellness subscription products including Centr, by Chris Hemsworth. As CEO, Ms Paterson led both the Loup and Centr businesses in the USA and Australia, increasing subscribers by 300% and revenue by over 500%, over three years. In 2022, Ms Paterson led the successful sale of Centr and Loup to New York-based private equity business, HighPost Capital for over $100 million.

Prior to this role, Ms Paterson was Head of Business Development for Nine Entertainment, responsible for launching new products and partnerships to create new, diversified revenue streams across the Nine Group’s broadcasting, digital publishing and Video on Demand Channels.

Ms Paterson has also spent four years living and working in the USA as the Director of Strategy for talent management and digital consultancy ROAR, driving strategic outcomes for digital start-ups in the entertainment, media and consumer industries with data and content-led strategic plans, together with managing key partnerships for clients with retailers, brands and talent.

Ms Paterson will bring to the role a deep understanding and expertise in digital content, data and analytics, product and engineering, marketing, and a passion for creating an amazing consumer journey. Ms Paterson also has a proven track record of working successfully with high-profile talent and influencers to drive revenue and brand awareness across multi regions, as well as negotiating and structuring B2B partnerships with major brands.

A mother of two young daughters, Ms Paterson has been a Tinybeans user for the past three years and is excited to have the opportunity to build off the strong base that has been created to unlock the great opportunity and potential of the business.

Tinybeans Non-Executive Chair, Ms Chantale Millard, said:

“The Board is pleased and excited to be announcing the appointment of Zsofi as the new CEO of Tinybeans and we look forward to working with her to drive the future growth of the business. The great opportunity and potential of the Tinybeans business, has allowed us to attract a candidate of Zsofi’s calibre and with Zsofi’s experience and proven ability in scaling up digital businesses, driving shareholder value with a lean and hands-on approach, she is well placed to work with the strong Tinybean’s executive team to take the business to the next level of growth.

“I would also like to thank and acknowledge the outgoing CEO and co-founder Mr Eddie Geller, who will hand over the business to Zsofi as part of the transition.”

Ms Paterson said:

“I am delighted to join the Tinybeans team and lead the company in its next phase of growth. My expertise in leading content and product-led consumer subscription businesses across Australia and the USA, coupled with my genuine passion for the product and involvement in the parenting category, positions me well to drive growth and capitalise on the great opportunity Tinybeans presents.”

Tinybeans Group Limited is a global platform that allows parents to capture, store and share their children’s life stories with family and friends. The app has over 5 million users across 200 countries and territories. The company also offers a range of premium features, such as photo books, prints, gifts and online classes for parents. The company was founded in 2012 by Eddie Geller, Sarah-Jane Kurtini and Stephen O’Young and is headquartered in Sydney, Australia.

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