LONDON: Mirriad, a company that specializes in inserting virtual ads and products into movies and TV shows, has secured a two-year deal with a leading US media and entertainment conglomerate. The deal will allow the US partner to use Mirriad’s platform to create new advertising inventory in its content, which reaches over 200 million viewers…
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TouchTunes acquires Arachnid, the leader in electronic darts
TouchTunes Music Company, LLC, the largest in-venue music and entertainment platform, has acquired Arachnid 360, LLC, the pioneer and innovator of soft-tip electronic darts. The deal will create a combined company with nearly 100,000 connected devices, offering a wide range of interactive entertainment options for bars and restaurants in North America and Europe. TouchTunes plans…
Cineworld Group Plc
Cineworld Group is a British cinema company and is the world’s second largest cinema chain, with 9,518 screens across 790 sites in 11 countries: the UK, the US, Canada, Ireland, Poland, Romania, Israel, Hungary, Czechia, Bulgaria and Slovakia. The group’s primary brands are Regal (in the US), Cineworld and Picturehouse (in the UK & Ireland),…
MelodyVR develops new content studio and launches music series ‘Live from LA’
LONDON: EVR Holdings plc, the leading creator of virtual reality entertainment content and operator of the MelodyVR platform, announced the launch of Live from LA, a new live music series delivered directly into fans’ homes around the world, broadcast from MelodyVR’s brand-new studio location in Los Angeles. Starting Saturday with an exclusive show from global…