Marketing is a business area that aims to influence the purchasing decisions and consumer behaviour of potential customers. This area, therefore, includes advertising in all its forms, building the company as its own brand and shaping as well as controlling the sales market. In almost every area of everyday life, we encounter the marketing concepts…
All posts tagged advertising
Advertising
Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience to take some action, such as buying a product, hiring a service, or voting for a political candidate. Advertising is a powerful tool that can be used to reach a large audience and influence their behavior. It…
CMA objects Adevinta’s proposed acquisition of eBay Classifieds Group
OSLO: Adevinta ASA has confirmed that the UK Competition and Markets Authority (CMA) has announced that it has concerns that Adevinta’s proposed acquisition of eBay Classifieds Group from eBay Inc could reduce competition in the UK, following its Phase 1 review. Adevinta and eBay now have the opportunity to propose potential remedies to avoid the…
XTD Limited completes acquisition of Adline Media Pty Ltd
PERTH, AUSTRALIA: XTD Limited, a service provider to out-of-Home advertising, has completed its acquisition of diversified media and marketing company Adline Media Pty Ltd. With the closing of the transaction, the Adline business will be integrated into XTD From January 2, 2020. XTD Chief Executive Officer, Adam Cadwallader, said the completion was the beginning of…
Audioboom selects Voxnest as exclusive advertising technology partner
LONDON: Audioboom Group, the leading global podcast company, announced an advertising technology partnership with Voxnest, Inc, a leading b2b technology provider. Audioboom and Voxnest have worked together over several months to develop a scalable podcast advertising system that can quickly deliver ads to Audioboom’s inventory of podcasts. In 2018, Audioboom began the search for a…