Category: Definitions


  • Sales cycle

    The sales cycle is the process of identifying, qualifying, and closing a sale. It is a series of…

  • Prospecting

    Prospecting is the process of identifying and qualifying potential customers for your business. It is the first step…

  • Lead generation

    Lead generation is the process of identifying and qualifying potential customers for your business. It is the first…

  • Cold calling

    Cold calling is the process of making unsolicited phone calls to potential customers. It is a common sales…

  • Sales

    Sales is a term that refers to the activities involved in selling a product or service to a…

  • Supply chain management (SCM)

    Supply chain management (SCM) is the process of planning, organizing, and managing the flow of goods and services…

  • Manufacturing

    Manufacturing is the process of converting raw materials into finished goods. It is a complex process that involves…

  • Inventory management

    Inventory management is the process of ordering, storing, and using inventory. It is a critical part of any…

  • Branding

    Branding is the process of creating a unique identity for a product or service in the minds of…

  • Marketing

    Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners,…

  • Software development

    Software development is the process of creating software, which is a collection of instructions that tell a computer…

  • Cybersecurity

    Cybersecurity is the practice of protecting systems, networks, and programs from digital attacks1. These cyberattacks are usually aimed at accessing, changing,…