SHEIN describes itself as “an international B2C fast fashion e-commerce platform (that) focuses on women’s wear, but also offers men’s apparel, children’s clothes, accessories, shoes, bags and other fashion items.
SHEIN was valued at $100 billion in a recent funding round, according to people familiar with the matter, making the China-based apparel seller one of the world’s most valuable private companies.
SHEIN is in talks with General Atlantic for this new funding round, according to Bloomberg. The company counts Tiger Global, IDG and Sequoia among its existing investors.
According to app analytics firm Apptopia, Shein was the second most downloaded shopping app in the U.S. last year after Amazon.
SHEIN has come up with a data-driven, supplier-supported formula to success. Its designers closely track social media influencers and runway shows to devise new pieces, a method that’s not too different from other fast fashion brands.
SHEIN has responsiveness supply chain, a vast network of loyal and agile dingy workshops around Guangzhou, a major metropolitan in south China where most of its operations are.
The company tests a great variety of cheap clothing in small batches, and if data shows that something is selling well, it quickly places more orders with these suppliers to sell even more. This demand-driven approach allows Shein to maintain low inventory costs.
Shein is in the process of setting up a holding company in Singapore, and its founder Sky Xu is reportedly seeking Singapore citizenship, according to Reuters, to bypass China’s tightening grip over offshore listings.
Shein previously launched a pop-up shop in Paris, widely applauded by the local press. Paulette magazine and Cosmopolitan both wrote praiseworthy reviews celebrating the brand as a ‘size inclusive label’ (Shein caters up to 4XL) offering fashionable garments for less. A reputation the retailer has been polishing for months by opening pop-up stores in other French cities like Lyon, Bordeaux and Marseille.
About Shein
Shein mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in 2012, and since then it has upheld the philosophy that “everyone can enjoy the beauty of fashion.” Its business covers more than 150 countries around the world.
Where You Can Find Shein
SHEIN now ships to over 150 countries worldwide. With websites supporting the United States, Spain, France, Russia, Germany, Italy, Australia and the Middle East, SHEIN ships from one of its many globally positioned warehouses. SHEIN continues to thrive due in part to the company’s values in controlling the excellence of in-house production. SHEIN aims to provide the highest value trendy pieces while also being dedicated to quality, value and service.
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