IIG sees major growth in China’s digital lottery market with Hui10 expansion

Intuitive Investments Group

LONDON: Intuitive Investments Group plc (IIG), a closed-end investment company focused on high-growth opportunities, announced its half-year financial results for the six months ending March 31, 2025, emphasizing progress in its key asset, Hui10, a leader in China’s digital lottery transformation.

Chairman Optimistic on Growth

Sir Nigel Rudd, IIG’s chairman, said the company’s primary driver of shareholder value remains Hui10, which is advancing its nationwide rollout across China.

“We have a proven model, strong partnerships and clear milestones supporting expansion in the second half of the year and beyond,” Rudd said. “Our team’s relationships with key institutions position Hui10 to deliver substantial returns.”

Hui10’s Expansion Gains Momentum

  • Currently operational in three Chinese provinces.
  • Targeting 15 provinces by December 2025, potentially reaching over 500 million adults.
  • Long-term goal of deploying across 200,000 lottery shops and 2 million Hui10 terminals.

Since IIG’s investment in October 2023, Hui10 has raised more than £10 million ($12.7 million) to support its platform rollout, with further fundraising expected to accelerate expansion.

Leadership Transition

Giles Willits succeeded Rob Naylor as CEO in March 2025 to lead IIG’s next growth phase.

Financial Highlights

As of March 31, 2025, IIG reported:

  • Net assets: £318.99 million ($405 million), up from £311.37 million in September 2024.
  • Investments: £306.38 million, slightly up from £306.32 million.
  • Cash reserves: £0.73 million, down from £1.06 million.
  • Net asset value per share: 153.2 pence, a 0.5% decrease from the prior period.

Outlook

IIG expressed confidence in Hui10’s growth trajectory, citing established technology, national partnerships and regulatory relationships as key advantages. The company expects continued progress in expanding China’s digital lottery market, which could engage up to 1.1 billion adults.

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