Google launched its new Pixel 8 smartphones and Google Watch 2 on Wednesday, both of which feature integrated AI technology. The Pixel 8 smartphones are powered by Google’s latest mobile processor, Tensor G3, which has more AI and machine learning capabilities. This enables users to crunch more data on the device itself and in the cloud.

The AI features on the Pixel 8 smartphones can help with photography, summarizing web pages, and blocking out spam calls. The higher-end Pixel 8 Pro also features a Thermometer app to measure body temperature.

The Google Watch 2 is an upgrade over the first smartwatch launched in October 2022. It features a digital crown and advanced health tracking features powered by AI.

Google’s Pixel smartphones have a fraction of Apple’s iPhone sales, but they are designed to show how Android products push the limits of available technology. Pixels are popular with photography enthusiasts and consumers who prefer the Android gadgets without modifications by other phone makers.

Last month, Apple launched a new series of iPhones that included a new titanium shell, a faster chip, and improved video game playing abilities. The biggest surprise with the iPhone 15 was that Apple did not raise prices, reflecting the global smartphone slump.

Google Pixel globally ranks 12th in terms of shipments, with a 0.9% share. The United States is the largest market, accounting for roughly 39% of Pixel’s worldwide shipments, followed by Japan at 29% and the UK at 9%.

Google also announced plans to add generative AI capabilities to its virtual assistant, allowing it to do things like help people plan a trip or catch up on emails and then ask follow-up questions.

Google Pixel Watch 2 to launch with Pixel 8 and 8 Pro later this year

Google’s Pixel 8 and Pixel 8 Pro flagship phones, slated for release in October