Google has decided to extend its Pixel Superfans program to the United Kingdom, after it had been exclusively available in the US for many years. The program offers exclusive opportunities for Pixel enthusiasts such as early access to new products and features, special events, and access to exclusive swag.

UK Pixel Superfans have already started receiving emails regarding their acceptance into the community program, just in time for the rumored launches next week and Google I/O 2023.

To join the Pixel Superfans program in the UK, users can sign up through the form available on the Google Store. The form requests social media details, hobbies, and what Google, Nest, and Fitbit products users own, as well as what services they subscribe to.

However, the form is off-limits to Google LLC and Alphabet LLC employees, members of the press, and government officials.

Google has promised that UK Pixel Superfans will be among the first to try new Pixel features, have opportunities to meet the teams creating Google devices, and connect with other Google Pixel Superfans. The program also offers exclusive access to events and experiences, product news and updates, special offers and discounts, and swag giveaways.

The extension of the program to the UK is a welcome move by Google and hopefully, it will bring the program to other countries as well in the future.

Apple and Google Join Forces to Combat Bluetooth Tracker Stalking

Google’s Pixel 8 and Pixel 8 Pro flagship phones, slated for release in October