Sony is set to introduce its latest flagship Xperia smartphone in less than two weeks. However, ahead of the official launch, a billboard in Hong Kong has appeared to confirm the upcoming device as the Xperia 1 V.

The billboard, showcasing the phone’s design and focus on camera performance, has piqued the interest of tech enthusiasts and Sony fans alike.

This latest development seems to be part of Sony’s marketing strategy, teasing the Xperia 1 V just days after the company confirmed the launch date for its next flagship smartphone. The billboard features the upcoming Xperia in three different launch colors and confirms earlier leaks about the phone’s design, with Sony making minor changes from last year’s Xperia 1 IV.

One noticeable change is the addition of textured side rails, which Sony continues to intersect with a fingerprint scanner, a camera shutter button, and a volume rocker. While the overall profile of the Xperia 1 V remains unchanged from earlier Xperia models, the phone appears to have a 21:9 aspect ratio and a triple-camera set-up.

However, what stands out the most in the billboard is Sony’s focus on camera hardware, which the company seems to consider the Xperia 1 V’s strong suit. The billboard implies that the smartphone delivers good low-light performance and features a ‘double-low-noise sensor’. This refers to the Multi-Camera Synchronization System (MCSS) and LN2 low-noise mode, which only the Sony IMX858 camera sensor is capable of for now.

The Sony IMX858 is the same camera sensor that is used in Xiaomi 13 Ultra’s ultra-wide-angle and twin telephoto cameras. This sensor provides superior low-light performance, making it ideal for capturing high-quality photos in dimly lit environments.

Although the billboard has given us a glimpse of what the Xperia 1 V has to offer, we’ll have to wait until May 11th to see the phone in its full glory. The Xperia 1 V launch is just around the corner, but there is no suggestion yet that Sony is ready to release the Xperia 5 V.

In conclusion, Sony’s Xperia 1 V looks set to be a powerful flagship smartphone, with a focus on camera performance. With just a few days left before the official launch, Sony fans and tech enthusiasts can’t wait to get their hands on the latest Xperia smartphone and see what it has to offer.

Motorola launches ThinkPhones at $699 in the US

Nokia XR21: HMD Global’s latest rugged smartphone with 5G modem and 120Hz display

Sony’s PS5 sales soar to 20 million units, boosting overall PlayStation market share