Metadvertise to acquire 51% of the capital of Triple A / PM SA Group for €36 million

Media and entertainment monitoring

PARIS, FRANCE: Metadvertise has entered into a definitive agreement with Park Capital relating to the acquisition of 51% of the capital of Triple A, which holds 75% of the capital of PM SA, a major player in audiovisual production in France and Europe.

An internationally renowned firm has confirmed a 100% valuation of the Triple A/PM SA group at €180 million. This valuation demonstrates the strong growth potential and the solidity of the prospects available to the Group in the years to come.

The acquisition of 51% of Triple A is carried out via the acquisition of two blocks of shares (of 30% and 21%) for a total initial amount of approximately €36 million.

This acquisition is a first step in the Group’s strategy to focus on developing its activities in the media and entertainment industry and to position itself as a key player in this sector.

In 30 years of existence, PM SA has established itself as an expert in audiovisual production (films, series, animated films, documentaries and commercials) with more than 600 hours of content produced through more than 200 movies and series.

PM SA controls the entire value chain (creation, production and distribution) and collaborates with prestigious clients and partners, including the most important media groups such as France Television, TF1, Canal +, Groupe M6, Publicis Group and Lagardère. PM SA also has a strong network of renowned and well-established international partners which will enable very wide distribution of its upcoming animated films “Lendarys” (due out June 2023), “Urban jungle” (Richard Orlinski – 2024) and “Tino” (Yann Arthus-Bertrand – 2025).

Recently, the company Triple A (parent company of PM SA) has specialized in the production of advertisements for major brands and the adaptation of best-selling novels, including those of Marc Levy with in particular the film “All these things that ‘we didn’t tell each other’ with Jean Reno broadcast exclusively on Canal + channels in October 2022.

As a reminder, the Triple A / PM SA Group achieved in 2021 a turnover of €27.8 million for an EBITDA of €9.3 million (i.e. 33% EBITDA margin) and a Net Result of 2 €.7 million (i.e. 10% net margin). This year, the Group continued its growth with major productions of cartoons (first release of a trilogy with the film “Lendarys”), television series (“Almost Perfect Love”) and other commercials for large French brands.

This strategy of diversifying its activities should enable it to record a turnover of more than €30 million in 2022 with an improved operating profitability of nearly 40% margin.

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