NEW YORK: AppHub, an ecommerce enablement platform, has acquired REVIEWS.io. REVIEWS.io was founded as a platform for collecting and publishing genuine reviews to build trust among consumers and merchants. REVIEWS.io has since evolved to leverage first-party data to help positively influence purchase behavior.

Fueled by a $60 million growth investment from Silversmith Capital Partners, the deal marks AppHub’s eighth and largest acquisition to date.

 Founded in 2012 by Callum McKeefery and Nicole Albano, REVIEWS.io helps businesses enhance the power of their customers’ voices to increase sales and build brand trust using its review, loyalty, survey and user-generated content (UGC) solution.

As part of the acquisition, McKeefery will join the AppHub Board.

The business has 8,000 customers, including some of the most well-known brands in ecommerce, such as Vuori, Pura Vida and Boxraw. Despite REVIEWS.io’s market leading position, AppHub believes there are significant opportunities to accelerate its growth by leveraging AppHub’s broad customer base, multi-product offering, and value-add services.

“The product suite offered by REVIEWS.io fully supports the AppHub mission to build software that enables ecommerce success,” said Arjun Batra, co-founder and co-CEO of AppHub.

“Our combined platform addresses a range of pain points for ecommerce businesses, including marketing, conversion, logistics, and now reviews, making it well positioned to serve both SMB and enterprise customers.”

“Ecommerce has become incredibly crowded, forcing brands to compete more aggressively than ever for customer attention,” said McKeefery.

“When we started REVIEWS.io 10 years ago, we wanted to create a product that would allow brands to build trust with their customers by enabling direct, useful feedback. AppHub is a great partner for us because of their broad ecommerce expertise and customer footprint, which will enable us to further accelerate growth.”

“In addition to adding a great product, the acquisition of REVIEWS.io is transformational for us because it doubles our headcount to ~100 employees and expands our footprint to better serve our growing global customer base,” said Kris Eng, co-founder and co-CEO of AppHub.