SYDNEY, AUSTRALIA: Adore Beauty Group Limited (ASX: ABY) has appointed highly experienced retail executive Ms Tamalin Morton to lead the business as Chief Executive Officer, effective 9 January 2023.

Adore Beauty has evolved to an integrated content, marketing and e-commerce retail platform that partners with a broad and diverse portfolio of more than 270 brands and 12,000 products.

Morton Tamalin brings more than two decades’ retail leadership to Adore Beauty, including CEO, General Manager and Chief Operating Officer roles at Best Friends Pets and My Pet Warehouse, Australian Pharmaceutical Industries’ Priceline (API), Kathmandu (ASX:KMD), and Spotlight Retail Group.

As CEO of Best Friends Pets and My Pet Warehouse, Tamalin significantly increased sales and profitability over three years, supporting its acquisition by Petspiration Group. Prior to that, Tamalin led the Priceline and Priceline Pharmacy unit at API before its acquisition by Wesfarmers, driving like-for-like sales growth and overseeing the Sister Club, one of Australia’s largest loyalty programs.

Commenting on the appointment, Chair Marina Go said, “Tamalin’s extensive industry experience will be instrumental in fast-tracking our growth, and delivering on our strategic initiatives to increase revenue, customers, and margins over the short and longer term. She brings relevant category experience and a proven track record of driving growth within omnichannel, high-growth entrepreneurial businesses.

“Tamalin’s customer-centric approach and focus on team culture aligns with Adore Beauty’s values. The Board is particularly excited by Tamalin’s ability to scale businesses quickly. Importantly, Tamalin’s marketing credentials will be invaluable as the industry continues to navigate higher customer acquisition costs.”

Ms Morton said, “I have closely followed the Adore Beauty business for many years, first from a competitive perspective and then as a loyal, returning consumer. Adore Beauty is at an exciting juncture in its growth trajectory with two owned brands now successfully launched, and the structural shift to e-commerce well underway. In addition to the business’ clear growth strategy, I see additional opportunities for Adore Beauty to capitalise on its market-leading position to increase basket size, order frequency, and profitability.

“I’m looking forward to working with Adore Beauty’s skilled and passionate team, and to increase value for our customers, brand partners and shareholders.”

Tamalin replaces departing CEO Tennealle O’Shannessy, who will leave the business on 30 December 2022. Founders Kate Morris and James Height will assume co-CEO roles for the interim period following Tennealle’s departure and Tamalin’s commencement. There will be no change to their remuneration over this period.