LONDON, UK: National World has invested US$1.25 million in social-first media company, The News Movement, as part of a strategic partnership to provide National World’s audiences with high quality, fact-based, engaging news and useful information on platforms including TikTok, Instagram, YouTube, Twitter and Snap.
The partnership will accelerate National World’s development of a new operating model while welcoming a younger audience to its portfolio of franchises, such as The Yorkshire Post, The Scotsman and nationalworld.com.
As part of the relationship, The News Movement will produce news content for National World websites in addition to The News Movement’s social platforms. The editorial process will be a blend of traditional and social-first techniques, including The News Movement team’s attendance at the long-standing daily news conference meetings
Commenting on the investment and partnership, National World’s Chairman, David Montgomery, said: “We are delighted to welcome The News Movement creators into the National World content team and we look forward to joining theirs. The partnership with The News Movement will provide us with the expertise and experience to reach new and younger audiences, on platforms and in formats that they want to consume content.”
Audiences across National World’s 60-plus online brands are already seeing branded content and The News Movement followers will get a chance to view on TikTok, Instagram, Twitter, Snap and YouTube.
The News Movement co-founded in 2020 by experienced media executives, William Lewis (former CEO of Dow Jones, Publisher, The Wall Street Journal), Kamal Ahmed (former Editorial Director of BBC News), Ramin Beheshti (former Group Chief Product and Technology Officer at Dow Jones), Eleanor Breen (former Chief of Staff at Dow Jones) and Dion Bailey (former VP, Head of Technology and Architecture at The Wall Street Journal).
To date, The News Movement has 80,000 followers across its social platforms and its content has been viewed over 26 million times. It has offices in London and New York.
Since National World took ownership of its newspaper portfolio last year, it has expanded a footprint across the UK from its limited geographical base. Its new brands include an online national newspaper, nationalworld.com, with individual World mid-market brands in seven major cities including London, and last week it launched two further national websites: PeopleWorld.co.uk and a football site, 3addedminutes.com.