LONDON, UK: D4t4 Solutions Plc (AIM: D4t4), the AIM-listed data solutions provider, announced the release of Celebrus CX Vault, the world’s first No-party, No-cookie technology.

No-party data is defined as information gathering that does not use tracking, sharing, or cookies of any kind, allowing users to remain anonymous throughout an entire session, and no information is ever shared or sent to a server.

Celebrus’ patent-pending No-party data solution, Celebrus CX Vault, will allow customers to keep their information private yet enable brands to deliver the relevant messages that customers expect in real-time.

Celebrus CX Vault works by recognising the context of a browsing session in real time and then applies machine learning to further determine and interpret user interest. It is an ethical innovation that meets privacy regulations and respects consumers who opt-out of cookie usage.1

Commenting on the launch, Bill Bruno, CEO of D4t4 Solutions, said: “Whilst consumers demand privacy, they also demand a personalised experience. Brands up until this moment have struggled with how to balance an approach to that, particularly with the increasing rate of opt-outs on devices. Celebrus CX Vault provides the industry’s only solution for putting the consumer back in control while ensuring brands can help build positive experiences along the way.”