Digital marketing is a huge industry, and it’s constantly changing. If you’re not up to date on the latest digital marketing trends, you’re going to be left behind. In this blog post, we will discuss 7 hidden digital marketing secrets that every business owner should know. These secrets will help you improve your online presence and generate more revenue for your business! We will also provide you with actionable tips on how to implement these secrets into your digital marketing strategy. Let’s get started!

Secret #01: Did You Know That Digital Marketing Statistics Show That Email Marketing Has an ROI of 4400%?

That’s right! Email marketing has an ROI of 4400%, which means for every $0.01 you spend on email marketing, you can expect to make $0.44 back! This is an incredible return on investment that you simply cannot ignore. If you’re not already using email marketing to reach your target customers, now is the time to start! Also, digital marketing spend reached $521 billion in 2019 and is expected to grow to $696 billion by 2022. This just goes to show how big the industry is and how much opportunity there is for businesses to grow their online presence.

Actionable Tip: Implement an email marketing campaign and start reaching your target customers today!

Secret #02: Video Marketing Is Incredibly Powerful

One of the most effective digital marketing strategies accessible today is video marketing. Videos are more likely to be shared than any other sort of content, according to statistics. In contrast to text and image sharing combined, video sharing is 1200 percent higher! This only serves to highlight how crucial video is in the modern digital age. Now is the perfect time to start using video to connect with your target audience!

Actionable Tip: Create a promotional video for your business and start sharing it with your target audience today!

Secret #03: Google’s Search Algorithm Is Constantly Changing

Did you know that Google’s search algorithm is updated 500-600 times per year? That means businesses need to be constantly adapting their digital marketing strategies to ensure they are visible to their target customers. If your business is not visible on the first page of Google, you’re missing out on a huge opportunity to reach your target customers. For instance, 91% of searchers never scroll past the first page of results. Also, 67% of clicks go to the first five organic results on the first page.

Actionable Tip: Stay up to date on the latest Google algorithm updates and make sure your digital marketing strategy is always aligned!

Secret #04: Facebook Is Still the King of Social Media

Despite all the new social media platforms that have popped up in recent years, Facebook is still the king of social media. With over two billion active users, Facebook provides businesses with a massive opportunity to reach their target customers. If you’re not using Facebook to market your business, you’re missing out! For example, Facebook ads have an average click-through rate of 0.90%, which is higher than any other form of digital marketing. Additionally, Facebook ads have an average conversion rate of 11.45%, which is also higher than any other form of digital marketing.

Actionable Tip: Create a professional Facebook page for your business and start connecting with your target customers today!

Secret #05: You Need to Be Mobile-Friendly

Did you know that over 60 percent of web traffic now comes from mobile devices? This just goes to show how important it is for businesses to have a mobile-friendly website. If your website is not optimised for mobile, you’re missing out on a huge opportunity to reach your target customers. This way, you can make sure that your website is accessible to the largest number of people possible. Also, mobile-friendly websites tend to rank higher in Google search results, so it’s a win-win! If you are not sure how mobile-friendly your website is, you can use Google’s free Mobile-Friendly Test tool to check. It will give you a report of how your website fares and offer suggestions on how to improve it. If you want to learn more, you can also do your own research on how to make your website mobile-friendly. It can be done relatively easily with some simple tips and tricks such as using responsive design, keeping your website loading speed in mind, and using large font sizes.

Actionable Tip: Make sure your website is mobile-friendly and easy to navigate on all devices!

Secret #06: Content Is Still King

Despite all the new digital marketing trends, content is still king. In order to reach your target customers, you need to create high-quality, relevant content that resonates with them. If you’re not sure where to start, consider hiring a professional content writer to help you create the perfect content for your target audience. They can help you determine what type of content will resonate the most with your target customers and how to properly optimize it for search engines. Additionally, make sure to promote your content across all of your social media channels to reach the widest audience possible.

Actionable Tip: Create high-quality, relevant content for your target audience and start driving traffic to your website today!

Secret #07: You Need to Measure Your Results

The only way to know if your digital marketing strategy is working is to measure your results. By tracking your website traffic, conversion rates, and other metric, you’ll be able to see what’s working and what’s not. This will allow you to make necessary changes to ensure your digital marketing strategy is as effective as possible. Also, don’t forget to set goals for yourself so you can track your progress and see how far you’ve come.

Actionable Tip: Use Google Analytics to track your website traffic and conversions, and make sure you are always measuring your results!

Digital marketing is a complex and ever-changing field, but that doesn’t mean it’s not worth your time and effort. By implementing these seven hidden secrets into your digital marketing strategy, you can be sure to reach your target customers and achieve your business goals. So what are you waiting for? Start implementing these secrets today and see the results for yourself!