LONDON, UK: Ebiquity plc announced the acquisition of Forde and Semple Media Works, the leading media performance consultancy in Canada.
Forde and Semple has a well-established domestic blue chip client base and a long-standing relationship with Ebiquity in support of projects covering Canadian media. It had revenues of CAD $1.1m in the financial year ended 31 January 2021.
This acquisition will extend Ebiquity’s geographic presence in North America and enhance the services to US and global client base.
Nick Waters, CEO, commented: “Ebiquity has built on its good momentum in the first six months of last year, delivering an excellent second half result, with full year profit now expected to be materially ahead of market expectations. 2022 has started well. The revenue and profit performance has been underpinned by strong traction in our new, higher margin digital media solutions and a continued focus on prudent cost management.
We are pleased to announce the acquisition of Forde and Semple, the leading Canadian media performance consultancy which will enhance our reach in North America. Our strengthening balance sheet also enables the Group to consider further acquisitions while continuing to drive organic growth.”
Ebiquity plc (LSE AIM: EBQ) is a world leader in media investment analysis. It harnesses the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. Ebiquity is able to provide independent, unbiased advice and solutions to brands because we have no commercial interest in any part of the media supply chain.