KRASNODAR, RUSSIA: Magnit PJSC, one of Russia’s leading retailers, started making ready-to-eat products for its convenience stores in Magnit Family supermarkets.
The pilot project was launched in Krasnodar and Murmansk, where customers can already buy a wide range of ready-to-eat meals.
The production utilizes existing capacities of Magnit Family supermarkets; the Company only added special packaging equipment. Magnit has carefully selected products for the range to cover the main consumer scenarios (breakfast, lunch, dinner, quick meals).
The assortment includes around 40 items: first and second courses, salads, breakfast and to-go meals, as well as various drinks, including morses and fresh juices. The range also includes vegetarian dishes. The Company plans to launch a separate brand for its own ready-to-eat line of products in the nearest future.
Today, Magnit’s ready-to-eat products are delivered to almost 50 stores in Krasnodar and Murmansk. The Company reports high demand for the range, with ham sandwiches along with Russian salad, vinegret and crab sticks being the most popular with customers. Based on the results of the pilot, Magnit will decide on scaling the project and expanding it to more stores over a wider geography.
Ruslan Ismailov, Magnit’s Deputy CEO and Director for Retail Chain Management, said, “Products made in our Magnit Family supermarkets are delivered to our convenience stores chilled and packed into individual containers. We maintain the required temperature during the entire delivery process. All products have short shelf lives. This project enables us to respond to one of the dominant global trends – the rapid rise in popularity of ready-to-eat and ready-to-cook. We plan to improve our ready-to-cook offering for the сonvenience format and ramp up our production capacities. We’re also looking for alternative ways to develop the project, including, among other things, via construction of our own kitchen factories.”
Public Joint Stock Company “Magnit” is one of Russia’s leading retailers. Founded in 1994, the company is headquartered in the southern Russian city of Krasnodar. As of June 30, 2021, Magnit operated 39 distribution centers and 22,344 stores (15,348 convenience, 469 supermarkets and 6,527 drogerie stores) in 3,802 cities and towns throughout 7 federal regions of the Russian Federation.