LONDON: S4Capital plc announced that TOMORROW, an award-winning Shanghai-based creative agency, is merging with MediaMonks, S4Capital’s Content practice.
The merger expands MediaMonks’ existing capabilities and presence in China, the world’s second largest advertising market.
TOMORROW was founded in 2015 by Rogier Bikker and has since become one of China’s most exciting and awarded digital creative agencies. With a focus on creating integrated brand and social campaigns TOMORROW employs almost 50 people and counts Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull as clients.
TOMORROW has been named the “Greater China Independent Agency of the year – Gold” in Campaign Asia’s Agency of the year awards for both 2020 and 2019. MediaMonks has also been named “Production Agency of the year in China” by Campaign Asia in 2019.
A recent report from Credit Suisse (China Internet Sector 2021 Outlook) estimates the Chinese Online Advertising market is worth over US$107bn and despite the Covid-19 crisis in Q1, staged a strong recovery with 17.1% growth in 2020. They predict a further 18.1% growth in 2021. Groupm estimates digital spend represents over 80% of the total market, the highest proportion in any major advertising market.
S4Capital Executive Chairman Sir Martin Sorrell said, “I’ve always been a raging bull on China’s economy, its consumers and its brands. I’m delighted to welcome Rogier and his colleagues at TOMORROW to the S4Capital family, in what is a priority market for us and one of several more moves in what will become the largest economy in the world.”
“TOMORROW has quickly established itself as a creative leader specialized in representing global brands to the Chinese youth in a challenging market like China. We look forward to scaling new heights as Rogier leads the combined MediaMonks/TOMORROW team and drives forward S4Capital’s Content Practice,” said Michel De Rijk, CEO Asia Pacific, S4Capital.
“MediaMonks and TOMORROW share a passion for creative excellence and given both of our successes so far in China, I can’t wait to see what 2021 brings for our combined business.” said Victor Knaap, CEO MediaMonks, and S4Capital Executive Director.
Rogier Bikker, CEO and Founder of TOMORROW added, “We are incredibly proud of what we have built at TOMORROW and couldn’t be more excited about this next stage as we partner with MediaMonks and S4Capital to be a disruptive creative force in China”
Post merger, S4Capital will now have around 500 people in Asia-Pacific across its Content and Data & Digital Media practices out of a total of approximately 4000.
TOMORROW is a creative agency that knows how to make Chinese youth fall in love with the brands it works with. Founded in 2015 by Rogier Bikker and based in Shanghai, its team of 50 creative talents work with the world’s most iconic brands, including Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull.
TOMORROW blends strategic, creative, social and production capabilities into campaigns and content that redefine perspectives today with the strategic foresight of tomorrow. Over the past years they have been awarded (Greater) China Creative, Independent, Social, Specialist and Boutique agency of the year in the Campaign Asia Agency of the Year Awards. TOMORROW has also been ranked among the top 5 Independent Agencies globally by Campaign US.
MediaMonks is a global creative production company that partners with clients across industries and markets to craft amazing work for leading businesses and brands. Its integrated production capabilities span the entire creative spectrum, covering anything you could possibly want from a production partner, and probably more.
From creative campaigns and content to bespoke development and design, MediaMonks works above the line and below the fold at the intersection of creativity and technology. Operating across teams, time zones, and technologies with an incredible in-house team of more than 1500 Monks, including recent S4Capital mergers. Its work is recognized by advertising and craft awards around the world, producing 131 Cannes Lions and 240+ FWAs to date.
Founded in 2001 and rooted in digital, you can find MediaMonks anywhere on the Web as well as in San Francisco, Los Angeles, Mountain View, Sandpoint, Toronto, New York, Mexico City, Buenos Aires, São Paulo, Dublin, London, Amsterdam, Hilversum, Cape Town, Stockholm, Kiev, Dnepr, Moscow, Nur-Sultan, Dubai, Mumbai, Bangalore, Delhi, Singapore, Shanghai, Sydney, Melbourne, and Auckland.
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