VANCOUVER: Primo Nutraceuticals has signed a definitive agreement with Heather Marianna LLC (Beauty Kitchen). The signing of the definitive agreement gives Primo 25% ownership in Marianna Naturals Corp.

Beauty Kitchen is a company that manufactures fresh handmade beauty care, personal care and cosmetic products. It was born from the hugely popular Beauty Kitchen YouTube Series, with do-it-yourself beauty recipes made with common kitchen household ingredients.

Due to their huge success and major celebrity following, the company and Founder Heather Marianna decided to expand into the Canadian market under the brand name Marianna Naturals Corp.

Marianna Naturals Corp. has been granted the exclusive Canadian distribution rights to its CBD infused and non-CBD infused products in handmade beauty care, personal care and cosmetic products.

Under the terms of the transaction with Marianna Naturals Corp., Primo will provide Marianna Naturals Corp. with capital market advisory services, business development and strategic management, administrative and organizational services(the “Services”) as well as assistance in becoming a “reporting issuer” in Canada to facilitate their objective to list their shares on the CSE (“CSE”).

It is proposed that the Transaction be carried out within a Statutory Plan of Arrangement pursuant to the Business Corporations Act of (British Columbia) under the “reorganization exemption” under the B.C. Securities Act.

The Plan of Arrangement will be subject to the approval of Primo’s shareholders which Primo intends to seek at a special meeting of shareholders (the “Shareholders’ Meeting”), for which the date has not yet been determined. The Transaction may be subject to the rules of the CSE and approved by a Court Order of the British Columbia Supreme Court.

Under the terms of the Plan of Arrangement, Primo shareholders would receive new common shares of Marianna Naturals Corp. the number of which has not yet been determined. There will be no change in Primo’s shareholders’ holdings as a result of the Plan of Arrangement.

Andy Jagpal, President Comments:  “I would like to take the time to welcome Joel DeBellefeuille, the CEO of Marianna Naturals Corp. Joel brings an array of knowledge to our Company and we are very excited to work with both himself and his team.”

Joel DeBellefeuille, Director & CEO of Marianna Naturals Corp. Comments: “Exciting times are definitely ahead, and I couldn’t be happier with the current direction Primo is taking.

With this newly formed partnership, Primo can hit the market with over 100 different beauty products (creams, lotions & topicals, eye gels, soap bars, shampoos, face serums and hand sanitizers to name a few), all of which can be infused with CBD.

This is a major advantage over some of the big LPs out there that are spending big money on R&D and formulation. Quality assurance, product development, recipes, ingredients, SOP’s (Standard Operating Procedures) and MSDS (Material Safety Data Sheets) are already in place with Marianna Naturals Corp. Primo is ready to sell and or take Private Label requests right now.

The only thing that Primo would have to do is to file a request for an NPN (Natural Product Number) for each of these products with Health Canada. This is a huge milestone for Primo and a major recipe for success and I appreciate the team bringing me on board. I look forward to the future of both companies”.

(GLOBE NEWSWIRE)