LONDON: Cranswick plc has acquired Packington Pork Limited from the Mercer family. Packington Pork Limited comprises pig farming and rearing operations and specialises in the production of British free range and outdoor bred pigs.

Cranswick is a leading and innovative supplier of premium, fresh and added value food products.

The business operates predominantly from a range of sites across Staffordshire, Nottinghamshire and Lincolnshire. The transaction increases Cranswick’s self-sufficiency in UK pigs processed to over 25%, securing direct control over a significant part of its supply chain for premium pigs, reinforcing its commitment to developing a sustainable and traceable farm to fork operation.

The transaction does not include the Packington Free Range business, which will be retained by the Mercer family as a standalone business operating under the Packington brand.

Adam Couch, CEO of Cranswick, commented: “I am delighted to announce the acquisition of the premium pig farming business, Packington Pork Limited. This acquisition strengthens our existing farming operations and reinforces our commitment to supporting and growing the British pig farming industry. It also aligns to our strategy of enhanced transparency and provenance of our food from farm to fork. We have worked closely with the business for over 14 years. We welcome the existing farm management team and look forward to investing in and developing the business over the coming years.”