SYDNEY, AUSTRALIA: Artificial Intelligence (AI) and e-Commerce marketing company RooLife Group Ltd announced its newly acquired digital marketing company Quality Brands International Direct (QBID), has been appointed an official partner and supplier for new China e-Commerce platform WMall.
WMall is an e-Commerce platform which connects western brands to China’s powerful Daigou shopping network. It is backed by several foundation strategic partners such as China’s powerful JD Logistics group Jing Xi Da, with the role of Chinese social e-commerce platform, Feng Xiang to drive engagement between brands and the Daigou social networks in China.
QBID’s role is to engage with Australian and international brands, selecting a targeted range of products expected to have strong appeal to Chinese consumers. As official supplier of brands to WMall, RooLife Group’s QBID is responsible for product selection in consultation with WMall, providing pricing and market entry services making products available in China and supplying to WMall to sell to its customers. QBID derives a margin on all products sold.
QBID will also work with Australian and international brands to prepare training materials and training sessions for the individual sellers on the platform to ensure the brands and customers are supported through the network.
With the backing of these strategic partners WMall is expected to be in high demand with Australian and New Zealand brands seeking to tap into the Daigou network both in Australia and in China with WMall advising its plan and expectation is to recruit many thousands of new members and build sales over the coming months and years.
This arrangement is a natural extension of the services already provided by QBID as it works with a number of famous Australian and international brands, including Australia’s leading weight loss brand Celebrity Slim, US haircare brand Veta, premium dog grooming range Melanie Newman Salon Essentials, leading New Zealand skincare range Essano and other brands expected to be in demand on this platform.
QBID provides China e-commerce services on major platforms such as Alibaba’s TMall, VIP.com and JD.com, as well as marketing support for brands in China on China’s famous social media platforms including WeChat, Weibo, Little Red Book and many more.
QBID will support current client brands and many others on WMall through QBID’s China-commercialization services and the training and support of sellers on the WMall network.
Harry Wu, CEO of WMall said, “This is an extremely exciting opportunity for both WMall and QBID. It leverages our China-side strength and experience with delivery of e-Commerce, social networking and strong logistics capability with the proven brand selection, promotion and online sales capability and record of QBID.”
George Panagios, RooLife Group’s Head of International Business with QBID added, “Being appointed as a strategic partner of WMall is a strong endorsement of our skills and track record of having helped brands successfully enter the China market and drive online sales. This new partnershipextends our reach and revenue lines in China.”
RooLife Group Managing Director, Bryan Carr added, “This achievement by QBID is additional validation of the value of the recent acquisition of QBID and positions RooLife Group for further growth in 2020 and beyond.”