SUBIACO: Emerge Gaming Limited has signed a billing and distribution agreement for ArcadeX with leading South African full solutions mobile aggregator WorldPlay Mobile Solutions

Emerge Gaming is the operator of online eSports and casual gaming tournament platform and lifestyle hub ArcadeX.

WorldPlay is a direct carrier billing Aggregator and Content Distributor which provides mobile payment integration, subscription management, marketing services and content distribution into multiple Mobile Network Operators (MNOs)in South Africa. Emerge has concluded a billing and distribution agreement with WorldPlay to distribute and commercialise the ArcadeX platform across South Africa.

Emerge’s core strategy with regard to the ArcadeX product is to leverage mobile subscribers from MNO networks by implementing multi-channel marketing with simple mobile signup user journeys customised by country which should deliver paying subscribers to the ArcadeX platform.

Distribution through WorldPlay’s mobile technology platform is a quick, efficient, powerful and cost effective medium for reaching potential customers on the mobile network. WorldPlay will direct user traffic to the platform which will benefit ArcadeX.

WorldPlay and other digital marketing agencies will be engaged to drive gamers to the ArcadeX platform, through on and off WorldPlay platform marketing, using mobile advertising.

This marketing is designed to deliver a cost effective Cost per Acquisition (CPA) for each revenue paying subscriber. Gamer targeting can be fine tuned to suit Emerge’s marketing requirements across all mobile channels, with the technology supporting SMS, MMS, Mobile WAP, USSD Push and AVM campaigns.

The ability of the ArcadeX platform to engage, entertain and retain paying subscribers is the key to Emerge’s commercial success. Emerge has outsourced its subscriber lifecycle management to WorldPlay’s expert team to provide the most relevant services with the best touchpoints to mobile gamers.

WorldPlay will pay Emerge the revenues generated by users, less any applicable deductions, (including WorldPlay commission of 10% to 8% on a sliding scale based on volume), and taxes, for which a Billing Request was successfully completed and which successfully received the digital services from Emerge over the applicable billing period.

Emerge’s revenue share depends on commercial arrangements with each MNO and will be calculated as a percentage of revenue generated from users.