LONDON: Sativa Group Plc, the UK’s leading quoted CBD wellness and medicinal cannabis Group, announced that its wholly owned subsidiary, George Botanicals, has entered into a brand partnership agreement with SHS Sales & Marketing (GB) Limited.

SHS will distribute a range of “Goodbody Botanical” branded products to UK high street grocery, pharmacy and specialist customers retailers.

SHS Sales & Marketing distributes over 100 blue chip Fast-Moving Consumer Good brands in the UK and Republic of Ireland including Mars, Colgate, Lemsip and Nurofen. SHS Sales & Marketing enjoys a market penetration to over 90% of UK households by distributing high quality products to the major high street retailers and leading convenience chains such as Sainsbury’s, ASDA, Tesco, and Waitrose, as well as to pharmacies and health and wellness stores such as Holland & Barrett.

As part of the distribution agreement, SHS Sales & Marketing will market the Goodbody Botanicals range on an exclusive basis to its customer base, advising on product mix along with providing promotional and communications support. Logistics and invoicing are also included within the contract.

In tandem with this significant brand partnering agreement, George Botanicals is re-branding its highly successful George Botanicals product range to “Goodbody Botanicals”. In this process the Goodbody Botanicals branding and packaging has been significantly upgraded, providing additional product information for customers. All products are tested and certified by Phytovista laboratories and are THC free.

Henry Lees-Buckley, Chief Executive of Sativa, said: “We are thrilled to be partnering with the highly regarded and successful team at SHS. The combination of their sales, marketing and logistics support, coupled with our high quality Goodbody products, make a compelling value proposition for major high street retailers”.

John Heynen, Managing Director of SHS Sales & Marketing GB said: ” The growing demand for CBD wellness products in the UK provides us with an opportunity to further extend our offer to our customers and shoppers, and it is critical we work with the best partner to realise this. All Goodbody Botanical products are rigorously tested to ensure that they bring high quality items to the marketplace. This attention to product development, quality and testing will provide our customers the sales opportunity and security they need”.

Edited by Kiran Khan