LONDON: The Board of William Hill PLC announced that Philip Bowcock will step down as Chief Executive Officer and as a Director of the Company with effect from 30th September 2019.

Ulrik Bengtsson, previously William Hill’s Chief Digital Officer, has been appointed Chief Executive Officer Designate and a Director of the Company with immediate effect.

He will assume full CEO responsibilities from 30th September. In order to assist with the transition, Philip will continue as an employee of the Company until 31st December 2019. This change is part of William Hill’s succession planning and consistent with the Group’s strategy of becoming a digitally led and internationally diverse gambling company.

Ulrik Bengtsson joined William Hill in April 2018 and was previously President and Chief Executive Officer of Betsson AB, a gaming company listed on the Nasdaq Stockholm Large Cap list.

Roger Devlin, Chairman of William Hill, said: “I would like to thank Philip for his important contribution to William Hill over the last four years, both as CFO and for three years as CEO. During that time, Philip has built a great team, with real depth and a strong culture and overall the business is in good shape. He has led the business through a period of unprecedented change including the challenges of the Triennial Review and has set a clear strategy, driven our expansion in the US and reinvented our approach to safer gambling.