PUMA, one of the world’s leading sports brands, has signed a long-term partnership with Bundesliga football club RB Leipzig, starting from the 2024/25 season. PUMA will supply kits to all men’s, women’s and youth teams, as well as the club’s esports team. RB Leipzig, also known as the Red Bulls, has been a rising force…
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PUMA and Tencent join hands for digital transformation in sportswear industry
PUMA, the global sports brand, has signed a strategic partnership with Tencent, the Chinese internet giant, for the 2024 GGP (GMV Growth Plan). The two companies will work together to improve the quality and efficiency of consumer services, enhance the brand-consumer relationship, and drive long-term growth in the Chinese market. The partnership will leverage Tencent’s…
Karthik Balagopalan takes charge as Puma India’s new MD
Sportswear brand Puma has appointed Karthik Balagopalan as the new managing director of Puma India, one of its fastest growing markets1. Balagopalan, who has been with the company since 2006, will take over from Abhishek Ganguly, who has decided to pursue his entrepreneurial dreams after 17 years of service. Balagopalan has a rich experience in…