Next Fifteen Communications acquires Shopper Media Group and subsidiaries for £15.7 million

LONDON: Next Fifteen Communications Group announced the acquisition of the entire issued share capital of data-led business Shopper Media Group Ltd and its subsidiaries, Capture Marketing Ltd, Lobster Agency Ltd and Threefold Agency Ltd, a news release said. The initial consideration for the acquisition is approximately £15.7 million, of which approximately £11.8 million is to…