LONDON: S4 Capital plc announced that MightyHive has acquired the assets of Datalicious, a leading Google Marketing Platform, Google Cloud and Google Analytics partner in Asia Pacific. The purchase from Equifax Inc (EFX) adds talent, clients and further Data capabilities in Australia, New Zealand and India. Datalicious is a specialised data and analytics consultancy, helping…
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Data analytics consultancy Brightblue to merge with MightyHive
LONDON: S4Capital plc announced that Brightblue Consulting, an award-winning UK-based data analytics and measurement consultancy, will merge with MightyHive, S4Capital’s data and digital media practice. The merger builds upon MightyHive’s recently launched data practice, adding deep probabilistic attribution expertise to its experienced and rapidly-growing team. According to MicroStrategy’s “2020 Global State of Enterprise Analytics,” 65%…