IRVINE: Viant Technology Inc. (NASDAQ: DSP), a leader in connected TV (CTV) and AI-powered programmatic advertising, has announced the acquisition of Lockr, a pioneering first-party data collaboration platform. Lockr enables content owners to collect, enrich, and activate first-party data efficiently. Keith Petri, the founder of Lockr, will continue to serve as its CEO. “Addressability is the…