Influencer marketing has become an integral part of modern advertising strategies with social media platforms serving as key avenues for brands to reach their target audience. An influencer-driven marketing campaign is a promotional strategy that leverages the popularity, credibility, and reach of social media influencers to endorse or promote a brand, product, or service. Online…
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Mirriad signs partnership with Influential, influencer marketing company
LONDON, UK: Mirriad Advertising, the leading in-content advertising company, has announced a strategic partnership with Influential, the world’s largest influencer marketing company. Representing a significant opportunity, the agreement will expand the range of inventory Mirriad can access in the fast-growing and extensive influencer marketing sector. It also underlines the increasing speed of the company’s development…
Meltwater to acquire Klear for $17.8 million in a combination of cash and earn-out
OSLO: Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into an agreement to acquire Klear, an Israeli SaaS company and a market leader in the fast-growing influencer marketing space. For the full year 2020, Klear reached revenues of $7.6 million. Excluding earn-out, Meltwater has agreed to purchase Klear…