Dotdigital Group has acquired Fresh Relevance Limited for £25 million

LONDON, UK: Dotdigital Group plc (AIM: DOTD), the leading SaaS provider of an all-in-one customer experience and data platform (CXDP), announced the acquisition of Fresh Relevance Limited, a vendor of cross-channel personalisation technology. Dotdigital is paying a total consideration of £25.0 million, 100% payable on completion, with c.£18.9 million being satisfied in cash and c.£6.1…