Brand Architekts launches its own marketplace
LONDON: Brand Architekts, a challenger British Beauty brand business, has successfully launched its own marketplace, www.theunexpektedstore.com, a unique e-commerce beauty proposition, supported by THG Ingenuity. The Group has entered into a five-year agreement with THG Ingenuity, reflecting the belief in the long-term opportunities of the marketplace. In line with its stated strategy, the Group will…