LONDON, UK: Ascential plc (LSE: ASCL.L), the specialist information, analytics and eCommerce optimisation company, has signed an agreement to acquire Sellics GmbH, a business which provides media execution services to challenger brands trading on Amazon. Sellics GmbH provides a mix of advertising spend optimisation, campaign automation and profit analytics, through a suite of software solutions,…
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Ascential acquire 51% stake in digital content optimisation business, ASR Group for $122 million
LONDON, UK: Ascential plc has acquired a 51% majority stake in ASR Group Holdings LLC, a digital content optimisation business that enables brands to grow sales through eCommerce marketplaces, a news release said. The acquisition is for an initial cash consideration of $122 million. Ascential also has an option to acquire two further 24.5% stakes…