How Frictionless Shopping is Changing Consumer Behavior and Expectations

Frictionless shopping is a term that describes retail experiences that are fast, convenient, and seamless for the customer. It involves using technologies such as self-scanning, self-checkout, in-item tagging, and check-out free stores to eliminate the need for manual scanning, queuing, or interacting with staff. According to a new research by Avery Dennison, a digital identification…