Braze announces agreement to acquire OfferFit for $325 million

Braze Inc. (Nasdaq: BRZE), the leading customer engagement platform, has entered into a definitive agreement to acquire OfferFit, an AI decisioning company, in a deal worth $325 million. The transaction, announced Friday, remains subject to customary closing adjustments. AI decisioning agents, known for their ability to autonomously experiment, learn, and deliver personalized experiences, are at…