Search results for: “marketing strategy”
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Chicago-Based Fintech Startup Paro Secures $25 Million in Series C Funding
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Chicago-based fintech startup Paro, which provides access to on-demand finance and accounting expertise, has secured $25 million in…
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Divestment of Shell Pakistan by parent company may value around US$140mn
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KARACHI, PAKISTAN: Shell Pakistan Limited (SHEL) is set to be sold by its parent company, Shell Global. The…
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Top Expert PR Ideas to Boost Your Next Tech Venture Expo Presentation
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Introducing a groundbreaking tech venture at an expo requires more than just a well-designed booth or a polished…
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A Beginner’s Guide to Business Terminologies
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In the business world, there are a lot of terms that are thrown around that can be confusing…
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Data Moat
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Data moat is a term that refers to a competitive advantage that a business has because of its…
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Core Competency
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Core competency is a term that refers to the capabilities, knowledge, skills and resources that constitute the defining…
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Benchmarking
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Benchmarking is the process of comparing your company’s performance to that of other companies in your industry. It…
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Margin
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In business, margin refers to the difference between the price at which a product or service is sold…
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Monetize
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To monetize means to convert something into money. In the context of business, it refers to the process…
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Business model
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A business model is a framework for how your company creates, delivers, and captures value. It describes the…
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Lead generation
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Lead generation is the process of identifying and qualifying potential customers for your business. It is the first…
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Customer acquisition
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Customer acquisition is the process of attracting new customers to a business. It is a critical function for…
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