Category: Definitions


  • Credit card

    A credit card is a plastic payment card that allows the cardholder to pay for goods and services…

  • Account

    An account is a record of financial transactions between a customer and a bank or other financial institution.…

  • Banking

    Banking is the process of storing, lending, and exchanging money. Banks are financial institutions that provide these services…

  • Public relations (PR)

    Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a…

  • Media planning

    Media planning is the process of selecting the best media channels to reach your target audience with your…

  • Creative brief

    A creative brief is a document that outlines the goals, target audience, and creative direction for a marketing…

  • Brand awareness

    Brand awareness is a marketing term for the degree to which consumers recognize a product or service by its name. Ideally, consumers’ awareness…

  • Advertising

    Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience…

  • Risk management

    Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources…

  • Operations

    Operations are the business activities that a firm engages in to convert materials into finished products or services, sell them to…

  • Information technology (IT)

    Information technology (IT) is the use of computers to store, retrieve, transmit, and manipulate data. It is a…

  • Human resources

    Human resources (HR) is a department in a company that is responsible for all aspects of employee management.…