A debit card is a payment card that deducts money directly from your checking account1. Also called “check cards” or “bank cards,” debit cards can be used to buy goods or services or to get cash from an ATM1. Debit cards can help you reduce the need to carry cash or physical checks to make purchases. Debit cards work differently…
Category: Definitions
Most common business terminologies
Credit card
A credit card is a plastic payment card that allows the cardholder to pay for goods and services based on the holder’s promise to pay for them. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money…
Account
An account is a record of financial transactions between a customer and a bank or other financial institution. Accounts can be used to track deposits, withdrawals, and other transactions. There are many different types of accounts, including: When opening an account, you will need to provide the financial institution with some basic information, such as…
Banking
Banking is the process of storing, lending, and exchanging money. Banks are financial institutions that provide these services to individuals and businesses. There are many different types of banks, including: Banks play an important role in the economy. They help to channel money from savers to borrowers, which helps to stimulate economic growth. Banks also…
Public relations (PR)
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. PR is a set of techniques and strategies related to managing how information about an individual or company is disseminated to the…
Media planning
Media planning is the process of selecting the best media channels to reach your target audience with your marketing message. It involves assessing your target audience, setting your marketing goals, and selecting the media channels that will reach your target audience at the right time and with the right message. Media planning is an essential…
Creative brief
A creative brief is a document that outlines the goals, target audience, and creative direction for a marketing campaign. It is used by creative teams to ensure that all of the marketing materials for a campaign are consistent and on-message. A creative brief typically includes the following sections: A creative brief is an essential tool…
Brand awareness
Brand awareness is a marketing term for the degree to which consumers recognize a product or service by its name. Ideally, consumers’ awareness of the brand may include positive perceptions of the qualities that distinguish the product or service from its competition. Brand awareness represents how familiar your target audience is with your brand and how well they recognize it….
Advertising
Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience to take some action, such as buying a product, hiring a service, or voting for a political candidate. Advertising is a powerful tool that can be used to reach a large audience and influence their behavior. It…
Risk management
Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability or impact of unfortunate events or to maximize the realization of opportunities. Risk management is a continuous process that should be integrated into all aspects of an organization’s operations. It…
Operations
Operations are the business activities that a firm engages in to convert materials into finished products or services, sell them to customers, and earn a profit. Operations are the foundation of how a business works (in terms of supply chain and logistics) and profits rely on lean, efficient operations. Operations management is the administration of business practices to create the…
Information technology (IT)
Information technology (IT) is the use of computers to store, retrieve, transmit, and manipulate data. It is a broad term that encompasses a wide range of technologies, from personal computers to mainframes to supercomputers. IT is used in a variety of industries, including business, government, education, and healthcare. The goal of Information Technology is to…