Category: Definitions
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Credit card
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A credit card is a plastic payment card that allows the cardholder to pay for goods and services…
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Account
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An account is a record of financial transactions between a customer and a bank or other financial institution.…
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Banking
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Banking is the process of storing, lending, and exchanging money. Banks are financial institutions that provide these services…
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Public relations (PR)
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Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a…
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Media planning
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Media planning is the process of selecting the best media channels to reach your target audience with your…
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Creative brief
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A creative brief is a document that outlines the goals, target audience, and creative direction for a marketing…
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Brand awareness
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Brand awareness is a marketing term for the degree to which consumers recognize a product or service by its name. Ideally, consumers’ awareness…
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Advertising
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Advertising is a form of marketing communication that uses paid messages to encourage, persuade, or remind an audience…
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Risk management
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Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources…
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Operations
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Operations are the business activities that a firm engages in to convert materials into finished products or services, sell them to…
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Information technology (IT)
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Information technology (IT) is the use of computers to store, retrieve, transmit, and manipulate data. It is a…
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Human resources
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Human resources (HR) is a department in a company that is responsible for all aspects of employee management.…
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