LONDON: Silverbullet, a provider of digital transformation services and products, announced the launch of its 4D AI Powered Insights Platform based on the accumulated knowledge and client feedback from more than 100 campaigns in FY23.

The 4D AI Insights Platform leverages AI models to combine proprietary 4D contextual intelligence with client first party data to improve video, display and YouTube campaign performance. In three recent individual digital advertising campaigns, 4D AI Insights managed services delivered +174%, +244% and +407% improvement respectively on client measured KPIs/benchmarks.

The Board has confidence in the 4D model and pipeline into FY24 based on 4D performance and the increasing demand for privacy first AI driven capabilities as the cookie is forecast to be finally deprecated in 2024. Clients are increasingly seeking innovative ways to use AI to combine available privacy safe data assets to drive marketing performance and ROI. Silverbullet, with its established 4D product and the new platform, is well positioned to help clients to unlock this global business opportunity.

Programmatic Director at Omnicom Media US, commented: “We have been delighted with the power of 4D, which has been delivering outstanding results for our clients and exceeding KPI benchmarks. 2023 has been a great year utilising 4D’s AI driven, privacy safe marketing platform, and we look forward to building and using learnings from 2023 into 2024 and beyond.”

Ian James, Chief Executive of Silverbullet, said: “Clients’ feedback, specifically around their transformation to a privacy first approach to digital advertising, has clearly indicated a desire for fresh AI driven Insight capabilities leveraging their own customer and contextual data and not third-party cookies and which can be applied across multiple customer touchpoints. We have developed 4D AI Insights Platform to deliver just that and are excited about building on the strong customer adoption and revenue growth so far this year.”