Manchester United is one of the most successful football clubs in the United Kingdom. It was even the highest-earning team in the world from 2016-2017. However, its success was helped by many prestigious companies that went into lucrative sponsorships with the Red Devils.

The football club has more than a dozen sponsors, some of which are globally popular, like Adidas and Chevrolet.

In addition to the sportswear brand and car company, various other partners involved in different industries helped the club grow. In this article, we will focus specifically on gambling sponsorships of the Red Devils.

Betfred

As part of that project, Wembley Stadium was rebuilt, which was a major host venue for the 1966 World Cup. This company sponsors many sports in the United Kingdom and overseas, including football. Big companies like to promote themselves through football sponsorship.

Betfred is a globally-recognized bookmaker founded in 1967, although it became known under this name only after 2004. This company’s origin story is truly remarkable. Namely, two brothers, Peter and Fred Done, bet on England winning the 1966 World Cup and spent the winnings on buying their first betting shop. Over the years, the company developed from its first building block into one of the world’s largest betting brands.

Betfred is a popular choice among online casino players and sports bettors alike. In addition to its wide range of casino games and sports betting options, Betfred also offers bonuses and promotions prepared here by the Wagering Advisors. These promotions are designed to give players an extra boost when playing their favorite games, and can include things like free spins, deposit bonuses, and cashback offers.

Betfair

In 2006, Betfair became the Premier League champions’ official gambling sponsor, replacing Betfred. This betting firm was required to use the Manchester United logo for marketing purposes in order to comply with the rules. Additionally, Betfair created a football site featuring Red Devils content.

A “Betfair Goal Challenge” was also launched as part of the three-year partnership. Each time the United scored a League strike, its foundation would receive £1,000 in donations. Taking part in this challenge led to the motivation of strikers like Wayne Rooney, Dimitar Berbatov, and Michael Owen.

Bwin

Afterwards, a different sportsbook took over Betfair’s sponsorship of United. One of the most valuable football clubs brought Bwin on board for a three-year partnership. Throughout the years to come, club branding was a key part of the company’s marketing strategy. According to estimates, this partnership is worth $2.5 million annually.

Yabo Sports

It was announced in August 2019 that Yabo Sports had signed a multi-year contract with the English club. It has been announced that this Asian gambling brand has landed a deal with branding valued at more than £3 million a year. Before the players faced Chelsea, the sportsbook was announced as the new sponsor. While watching the match, fans could see Yabo Sports branding on the Yabo Sports logo on the LED board.

HTH

It was announced in 2021 that United had added another betting brand to its extensive sponsorship portfolio. The football club signed a new contract with HTH, a leading Chinese company in the field of sports entertainment. Among the agreement terms, Hua Ti Hui was supposed to be the global gambling partner of the Premier League club with the most titles. As a result of this switch, this gambling industry brand replaces the previous Asian betting sponsor, Yabo Sports, thus becoming the club’s second Asian betting partner.

Conclusion

To summarise, Manchester United has signed global gambling partnership deals with several brands over the past few years. There’s no doubt Betfred will be United’s partner for the foreseeable future, but odds are it won’t be the last. There is a possibility that the club will enter into agreements with other betting firms in the years to come.