AMSTERDAM: Banglalink’s Toffee, the largest digital entertainment platform in Bangladesh, has reached over 25 million viewers for its FIFA World Cup streaming service during the tournament’s ’Round of 16’ stage. 

The Toffee digital entertainment platform is operated by Banglalink, VEON’s digital operator in Bangladesh, and offers open access to customers of all telco operators in the country.

“World cup streaming has proved to be a compelling digital operator service and demonstrates the huge potential for digital entertainment on mobile devices,” states Kaan Terzioglu, CEO of VEON Group and Chairman of the Board of Banglalink.

“For the first time in history, football fans in Bangladesh can watch their much-loved sport from a device of their choice wherever they are in the country. The high-speed connectivity and world-class services are fueling Bangladesh’s dynamic economic growth and empowering the lives of people.”

The milestone achievement was celebrated today at Banglalink’s Office in the presence of Kaan Terzioglu, CEO of VEON Group and Chairman, Banglalink, and Augie K Fabela II, Chairman Emeritus & Co-Founder, VEON, Banglalink’s parent company. Also present at the celebration event were Erik Aas, Chief Executive Officer, Banglalink and other top management members of the organization.

 “We introduced the FIFA World Cup streaming live facility on Toffee to offer a superior quality viewing experience to millions of football fans in Bangladesh,” says Erik Aas, Chief Executive Officer of Banglalink.

“The overwhelmingly positive response shows the popularity of the streaming service and the potential of Toffee. We expect to see more views per match with the tournament reaching the more exciting quarter-final stage.”