LONDON, UK: Access Intelligence will acquire the entire issued and to be issued ordinary share capital of media intelligence and analysis firm, Isentia for an equity valuation of approximately AUD $35.6 million (£19.4m), valuing each Isentia share at AUD$0.175 (£0.095).
As the acquisition will see the Company acquire the Isentia Group, the Acquisition also means that the Company will acquire the Isentia Group’s existing senior debt and other indebtedness.
Access Intelligence will procure the repayment of the Isentia Group’s senior debt and other indebtedness as soon as practicable following Implementation which it intends to do out of the proceeds of the Fundraising.
In order to fund the equity consideration of the Acquisition and repay the full amount of the drawn down debt of Isentia, the Company is also pleased to announce a Placing of 39,847,658 Ordinary Shares and a Subscription for 1,819,009 Ordinary Shares at the Placing Price of 120 pence per new Ordinary Share to raise aggregate gross proceeds of £50.0 million.
Commenting on the acquisition Joanna Arnold, CEO of Access Intelligence said: “We are excited at this opportunity as Isentia is a leading media intelligence company in Australia and across the Asia Pacific. The acquisition is about investing in Isentia to combine our businesses to create the scale to give our clients a world-class global offering. We are working closely with the Isentia management on integration plans that continue to build on our strong cultural and strategic alignments. We look forward to combining businesses and serving the Asia-Pacific market.”
Access Intelligence is a technology led company delivering SaaS products that address the fundamental business needs of customers in the PR, marketing and communications industries.
The Directors believe that following the Acquisition, the Enlarged Group will benefit from greater scale, a superior product offering and greater geographic reach as well as being able to benefit from business synergies available from a combination of Access Intelligence and Isentia.
Isentia’s market leading position in APAC is underpinned by a sales and operational infrastructure across ANZ as well as the major South East Asian economies. A key element of Access Intelligence’s strategy is to continue to expand and diversify revenues globally to complement its market leading position in Europe and growing presence in the US.
The Vuelio and Pulsar products have already been proven in APAC and the Middle East, with blue-chip customers in these regions. Isentia’s current product portfolio is limited to media monitoring, entry-level social listening and manual insights, and this represents significant cross-sell and up-sell opportunities for Vuelio’s wider communications campaign management platform and influencer database, as well as Pulsar’s advanced audience analysis and social media intelligence.
Isentia recognises that its existing social offering is limited and as a result Isentia and Access Intelligence are already working together on potential opportunities to provide Access Intelligence’s Pulsar offering to Isentia’s existing customer base.
The Acquisition represents an opportunity to scale Access Intelligence’s sales infrastructure across eight countries in Asia. This is an ideal platform for cross-selling opportunities of the Pulsar audience intelligence and social listening platform.
APAC is the fastest growing market for social media analytics, with a projected CAGR of 33.2 per cent. between 2019 and 2024, rising from US$1.4bn to US$6bn. In contrast to consumer adoption, the Directors believe that Isentia’s existing product is underinvested to meet the growing sophistication of marketing communication professionals in the region.
The Enlarged Group’s strategy will be to seek to capitalise on its leading position as a provider of SaaS solutions for the PR, communications and marketing industries.
The Board of Access Intelligence’s strategic vision is to apply technology and insight to transform the relationships between business, media, government and the public through the provision of a next-generation intelligence marketplace.
The Enlarged Group will be able to offer its target market a broader suite of technology products serving the traditional and social media monitoring markets and strong analytic capabilities providing cross-selling and upselling opportunities amongst Isentia’s 2,400 customers and Access Intelligence’s 3,500 customers with limited cross over between them.
Isentia is a media intelligence and award-winning insights company headquartered in Sydney, Australia, operating in Australia, New Zealand and parts of South-East Asia. Isentia is engaged in the provision of media intelligence services to both public and private sector PR and communications clients through media monitoring, social media monitoring, and media analysis.
Access Intelligence’s technology is relied on by more than 3,500 organisations every day, from global blue-chip enterprises and world-leading marketing agencies to public sector and not-for-profits organisations. Organisations such as Amazon, LinkedIn, Twitter, Twitch, Astra-Zeneca, Walgreens Boots Alliance and The International Monetary Fund among many others.
Access Intelligence plc
132.88 GBX −1.62 (1.20%) today
14 Jun, 8:00 am GMT+1 · Disclaimer
LON: ACC
Leave a Reply