NEW YORK: Citizen, a pioneer in watchmaking and innovation since 1918, has introduced its latest innovation: CZ Smart – the brand’s first full digital display smartwatch.
This is the latest introduction from Citizen who in 2012 introduced CITIZEN Eco-Drive Proximity, the world’s first analog watch with Bluetooth capability.
This men’s smartwatch marries powerful technology with quintessential Citizen design to fit a modern lifestyle. Inspired by the rich design heritage of Citizen’s iconic sport timepieces, CZ Smart features a rugged bezel and anodized aluminum top ring.
A touchscreen display dial is framed by a 46mm case crafted in 316 stainless steel. The menu of proprietary and customizable dials lend design details from past Citizen collections: Active, Dashboard, Neo and Retro. CZ Smart is available in three models including a gunmetal ion-plated bracelet, a black silicone strap and a blue silicone strap.
“CZ Smart is our first entry into wearable tech. The combination of Citizen design and powerful technology brings our unique point of view in this category,” says Citizen Watch America President Jeffrey Cohen.
“This smartwatch is sure to excite our existing Citizen customers as well as attract today’s smartwatch consumer. CZ Smart is a statement on your wrist that embodies Citizen’s commitment to excellence and the drive for continued innovation.”
Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates “Better Starts Now,” searching for and accomplishing goals that cultivate positive change.
Driven to create timepieces enjoyed by citizens all over the world, Citizen formed an alliance partnership with Disney in 2018, another powerhouse brand with similar values.
With a long-term partnership in place, Citizen participates in activations surrounding the Disney Parks, Marvel, Star Wars and more. Citizen is the Official Timepiece of both Walt Disney World and Disneyland with branded clocks in both theme parks. In addition, in 2020 Citizen joined 1% for the Planet, pledging to donate 1% of its website sales in the U.S. to support global nonprofit organizations focused on the environment.