Rostelecom leads the market, says TMT Consulting rating

MOSCOW: Rostelecom PJSC, the largest integrated digital service provider in Russia, announced that according to ratings provided by TMT Consulting, Rostelecom leads the market for the 8-800 Free Call service.

According to TMT Consulting, market volume for Free Calls (8-800) in Russia grew by 4% in 2019 compared to 2018 and amounted to 8.5 billion rubles.

Rostelecom’s leading position in the market equates to a 34% share of the entire Free Call service market. The company also has the largest number base, amounting to 41% of the total 8-800 number capacity allocated to operators.

The agency notes that despite the reduction in the fixed telephony market, demand for the 8-800 service remains and users of the Free Call service are typically large Federal companies. Market participants are also observing growing interest in the service from companies working in the regions with interest growing among small and medium-sized enterprises using virtual PBX services.

Denis Ryabchenkov, Director of Product Management at the corporate and state segment of Rostelecom PJSC, commented: “Having access to the 8-800 number provides companies and entrepreneurs of all sizes with advantages. We are pleased that due to its wide functionality, the reliability of communication services and uninterrupted operation of the product, we are leaders in the field of providing intelligent services throughout Russia.”

The free call 8-800 code is one of the most popular services provided by Rostelecom and it is run on a specialized platform. The service allows any company to organize a hotline or customer support service on the basis of a single intelligent number 8-800-xxx-xxxx. It is free of charge for customers and paid by the company at a special rate. Rostelecom has a large pool of 8-800 numbers available, including so-called “beautiful” numbers that are easy to remember.

An intelligent number can be used to organize round-the-clock “hotlines”, information support services and contact centers during temporary campaigns. Convenient 8-800 numbers with repeating numbers are easy to remember and make advertising more effective. When client services or products are needed, the customer immediately recalls a simple number.

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