LONDON: Lucyd Ltd, the developer of smartglasses and an eShop for advanced eyewear, is expanding its online presence to Walmart.com and other new platforms, in addition to its presence on Amazon.

Lucyd is wholly owned portfolio company of Tekcapital Plc, the UK intellectual property (IP) investment group focused on creating marketplace value from investing in university technology.

This presents a new opportunity for the company to reach the rapidly expanding Walmart.com customer base, which is estimated to make up about 6% of the entire ecommerce sector in the US. There are approximately 45 million monthly visitors to Walmart.com, and about 75% of the products sold come from 3rd party sellers.

In fiscal year 2019, Walmart.com saw a 37% growth in sales, with much of this growth coming from Q4.2 In the wake of the changing retail landscape, Lucyd is aggressively expanding its online direct-to-consumer efforts, in a global push to make its smartglasses available to consumers that need them.

In addition to the Walmart.com presence, where Lucyd will provide direct fulfilment, the Company has also listed its flagship Loud 2020 line on both the popular eBay marketplace as well as the Mercari selling app.

The large audiences on these marketplaces will help Lucyd reach even more customers, with eBay estimated at 167 million active users worldwide and Mercari at approximately 15 million.3,4 All new platforms that Lucyd has joined are likely to experience an uptick in sales traffic due to the increased reliance on ordering online as a result of closure of non-essential shops due to COVID-19.

Furthermore, Lucyd has joined several other new and growing marketplaces, including the OfferUp app, the Letgo app and has also opened an Instagram shopping portal. These new platforms afford a greater degree of customer engagement compared to the relatively unilateral experience on most channels, in addition to providing contactless delivery.

Tekcapital believes these new developments will have a positive impact on Lucyd’s brand visibility. Visit Lucyd’s new Walmart pages for Loud XL and Loud Slim. To order Lucyd eyewear with a prescription, or for international sales, please visit Lucyd.co.

Harrison Gross, CEO and Co-founder of Lucyd said: “Buyers, particularly our core audience of millennials, are consistently shifting towards decentralized marketplaces such as Walmart.com and Amazon, and peer-to-peer selling apps. These new marketplace presences are part of our broader plan to modernize the eyewear industry, and bring our next-gen frames to cutting-edge retail experiences.”