Hilton Food Group and NADEC forge partnership to enhance Saudi meat market

LONDON: Hilton Food Group has entered into a new Joint Venture (JV) with The National Agricultural Development Company (NADEC) in the Kingdom of Saudi Arabia, expanding the Group’s global reach into the Middle East.

This long-term collaboration, initially for a period of 10 years, combines Hilton Foods’ expertise in meat processing and packaging with NADEC’s extensive local cattle operations.

As part of this partnership, Hilton Foods will develop new state-of-the-art facilities in the country, while NADEC will supply the joint venture and integrate its red meat products into their well-established distribution network. In addition, it is expected that this JV will support improved food security and market growth in Saudi Arabia, aligned with the Kingdom Vision 2030.

Hilton Foods will hold a 49% stake in the new joint venture and contribute 49%, approximately £6.5m, of the initial 60m SAR (approximately £13m) investment in the new facility.

In NADEC, Hilton Foods is partnering with a market leading Food and Agri business. NADEC currently supplies the Saudi Arabian retail market and is aiming to develop its red meat product ranges, to support the transition from in-store butchery to packaged local meat.

It supplies modern, leading retailers and trade customers with high quality local products under the NADEC brand, alongside local and imported products under its customers’ brands in Saudi Arabia and surrounding countries.

The Joint Venture is subject to regulatory approvals from the relevant authorities in the Kingdom of Saudi Arabia and other customary conditions to completion. Any material development will be announced in due course.

Steve Murrells CBE, Hilton Foods Group CEO said: “We are delighted to be forming this JV with NADEC, a highly respected and experienced local partner. This newly established partnership aims to enhance the quality, variety, and value available to consumers in the Saudi market.

“This is a JV which takes Hilton Foods into the Middle East for the very first time, and it brings together NADEC’s wide retail distribution network with our market-leading processing and packaging capabilities, underpinned by our shared consumer-led approach to innovation.

“Long-term, Hilton sees significant growth potential in Saudi Arabia and the Middle East, leveraging its expertise and scalable technology to support local partners in these emerging growth markets.”

Dr.Solaiman Al-Twaijri, NADEC CEO said: “This partnership represents a significant milestone for NADEC as we expand our portfolio to include high-quality packaged red meat products. By combining Hilton Foods’ global expertise with our strong presence in the Saudi market, we aim to deliver exceptional value to our consumers while supporting Vision 2030’s goals of food security and local production.

“This joint venture with Hilton Foods aligns perfectly with our mission to provide premium, locally produced options while driving economic growth and supporting national objectives.”