Scandinavian health and wellness giant Zinzino has announced the acquisition of Luxembourg-based direct sales company Xelliss. The deal, which includes the rights to Xelliss’s distributor database, customer register, inventory, and intellectual property, marks a pivotal step in Zinzino’s ambitious growth strategy aimed at enhancing personal health and well-being worldwide.

Xelliss, renowned for its natural wellness, nutrition, and cosmetic products derived from in-house produced spirulina, aligns with Zinzino’s vision of leveraging innovative biotechnology and a robust product portfolio to revolutionize direct sales in the health sector.

The partnership is built on a shared commitment to a tech-first approach and test-based nutrition, positioning the combined entity to capitalize on current market trends.

This acquisition follows Zinzino’s previous strategic investments, including VMA Life, Enhanzz, and a cooperation with ACN, as the company continues to seek opportunities for sustainable and profitable expansion.

Dag Bergheim Pettersen, CEO of Zinzino, and Jean-Michel Larré, CEO and founder of Xelliss, expressed their confidence in the merger, citing their extensive industry experience as a driving force for a modernized direct sales model focused on individualized advising and customized solutions.

The transaction, which saw Xelliss’s operation generate approximately 8 million EUR in turnover last year, is expected to yield significant growth through network synergies. Zinzino’s technical platform and organizational structure are anticipated to further enhance the operation’s already favorable gross margins and profitability.

Zinzino will initiate the acquisition with a fixed purchase price of 2 million EUR, split evenly between cash and newly issued Zinzino shares. Additional conditional purchase prices, tied to the sales performance of the acquired distributor organization from 2024 to 2029, could see the total additional purchase prices reach up to 8.0 million EUR, payable entirely in new Zinzino shares.

The cash component of the initial purchase is financed through Zinzino’s own funds, underscoring the company’s financial strength and commitment to growth.

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