Huawei’s introduction of the Pura 70 Ultra in April marked a significant milestone in the evolution of smartphone technology. As the flagship model of the Pura series, the Pura 70 Ultra is a device that encapsulates the pinnacle of Huawei’s engineering prowess and design philosophy.
Revolutionary Camera System
The Pura 70 Ultra’s camera system is a marvel of modern technology. The main camera’s 50-megapixel sensor is paired with a retractable lens that emerges from the back of the phone, a feature that not only adds to the aesthetic appeal but also serves a functional purpose. This camera is accompanied by three other cameras: a 3.5x telephoto lens for capturing distant subjects with clarity, an ultrawide lens for expansive landscapes, and a front-facing ultrawide camera for group selfies.
Design and Build: Elegance Meets Resilience
Huawei has not compromised on the Pura 70 Ultra’s design and build quality. The phone boasts an IP68 rating, indicating robust water and dust resistance. The screen is made of second-gen Kunlun glass, featuring a diamond carbon material that Huawei claims is exceptionally resistant to scratches and impacts.
Performance: Powering the Pura 70 Ultra
At the core of the Pura 70 Ultra lies the Kirin 9010 chipset, which, despite Huawei’s silence on the matter, was identified by TechInsights. This chipset is believed to be manufactured using a 7-nanometer process, which, while not as advanced as the 4-nanometer process used in competitors like the Qualcomm Snapdragon 8 Gen 3, still delivers formidable performance.
Battery Life: Going the Distance
The Pura 70 Ultra is equipped with a 5,200 mAh battery, which in testing, proved to last a full day with charge to spare. The phone supports 100W wired charging, which can take the battery from empty to 40% in just 15 minutes, and to 70% in 30 minutes. It also offers 80W wireless charging and 20W reverse wireless charging, allowing it to charge other devices.
Photography and AI: A New Era
The Pura 70 Ultra’s photography capabilities are further enhanced by AI. The Snapshot and Ultra Snapshot features utilize AI algorithms to capture clear images of fast-moving objects. The phone also includes a basic photo editing tool, which, while not as advanced as Google’s Magic Editor, demonstrates Huawei’s progress in AI-assisted photo manipulation.
Navigating the Software Ecosystem
The absence of Google Mobile Services is a significant challenge for Huawei due to US sanctions. However, Huawei has adapted by including Microsoft Bing with access to GPT-4, showcasing its ability to provide users with powerful tools despite limitations.
Historical Context: Continuing a Legacy
The Pura 70 Ultra continues the legacy of Huawei’s P series, now rebranded as Pura. The P20 Pro, released in 2018, was a pioneer in smartphone photography with its dedicated night mode. The Pura 70 Ultra builds on this heritage, setting new standards for camera functionality and smartphone performance.
Conclusion
The Huawei Pura 70 Ultra, with its innovative camera system, durable design, and cutting-edge features, is poised to redefine the smartphone experience. Available for pre-order starting today, May 2, with sales beginning on May 22, the Pura 70 Ultra is priced at 1499 euros (approximately $1,606) for the 16GB RAM and 256GB storage model, and 9999 yuan (about $1,380) in China. For those seeking the ultimate in smartphone innovation, the Pura 70 Ultra is a device that demands attention.
| Specification | Detail |
|---|---|
| Model | Huawei Pura 70 Ultra |
| Launch Date | April 2024 |
| Pre-Order Start | May 2, 2024 |
| Sales Start | May 22, 2024 |
| Price (EUR) | 1499 euros |
| Price (USD) | Approx. $1,606 |
| Price (CNY) | 9999 yuan (Approx. $1,380) |
| RAM | 16GB |
| Storage | 256GB |
| Main Camera | 50-megapixel with retractable lens |
| Additional Cameras | 3.5x telephoto, ultrawide, front-facing ultrawide |
| Camera Features | Pop-up mechanism, tested for 300,000 cycles, retracts on drop |
| Sensor Size | 1-inch type |
| Aperture | f/1.6 to f/4.0 |
| Battery Capacity | 5,200 mAh |
| Wired Charging | 100W |
| Wireless Charging | 80W |
| Reverse Wireless Charging | 20W |
| Display | Uber-bright, second-gen Kunlun glass with diamond carbon material |
| Processor | Kirin 9010 chipset |
| Design | IP68 rating for water and dust resistance, standout design |
| Durability | Ultra-scratch resistant |
| AI Features | Snapshot and Ultra Snapshot for high-speed photography, basic photo editor |
| Software | Lacks Google Mobile Services, includes Microsoft Bing with access to GPT-4 |
| Historical Significance | Successor to Huawei’s P series, continues legacy of innovation |
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