PUMA, the global sports brand, has signed a strategic partnership with Tencent, the Chinese internet giant, for the 2024 GGP (GMV Growth Plan).

The two companies will work together to improve the quality and efficiency of consumer services, enhance the brand-consumer relationship, and drive long-term growth in the Chinese market.

The partnership will leverage Tencent’s social ecosystem resources and cutting-edge technologies, such as WeChat, Moments, WeChat Channels, and WeChat Pay, to create a seamless online and offline experience for PUMA’s customers.

PUMA will also benefit from Tencent’s diverse online traffic resources and well-established social media matrix to strengthen its digital infrastructure and brand presence.

Shirley Li, General Manager of PUMA China, said that the collaboration with Tencent reflects PUMA’s strategic foresight and commitment to innovation.

She added that PUMA will continue to introduce innovative products, upgraded services, and elevated consumer experience to extend the magic of sports.

Fan Yijin, General Manager of Tencent Ad Sales and Operations, said that the collaboration with PUMA will allow Tencent to integrate its internal resources and meet PUMA’s digital operation requirements, indicating more predictable growth.

He also said that Tencent will closely connect with users through high-quality content and personalized services.

The partnership comes at a time when China is witnessing a surge in sports enthusiasm, as 2024 is a major year for many key sports events.

PUMA and Tencent aim to discover more efficient and intelligent solutions to enhance efficiency in both the public and private sectors, achieve a win-win outcome through digitalization, and break new ground for upgraded digital intelligence in the sportswear industry.