According to Australia’s Luxury Report 2025 by real estate group Ray White, the entry price for luxury homes nationwide has surged to $2.52 million—a 72% increase over the past decade.
While Sydney remains the country’s most expensive market, with luxury properties starting at $4 million, some of the strongest growth has been seen in smaller regional cities.
Regional Markets Shine
The Gold Coast now boasts Australia’s second-most expensive luxury market, with homes entering the luxury tier at $2.6 million. Meanwhile, the Sunshine Coast ranked fourth, requiring a $2.4 million price tag to qualify as luxury—a market that has seen the steepest rise, with prices climbing 132% over the last 10 years.
Ray White Senior Data Analyst Atom Go Tian highlights that luxury is no longer just about price: “It represents the pinnacle of craftsmanship, meticulous attention to detail, and scarcity within a market.”
